# AI Search, Websites & BI · Panama City & Miami | ZINC
Source: https://www.zincdigital.co/
# ZINC DIGITAL
Other agencies deliver the scope. ZINC delivers the business.
## BUILD.
Websites, commerce and applications.
- Home
Build · Demand · Intelligence
## One team.
Three connected
lanes.
One team connects your website or store, the demand reaching it, and the reporting that guides the next step.
[Start an inquiry](https://www.zincdigital.co/contact/)[Message Jaymie](https://www.zincdigital.co/contact/#message-jaymie)
Explore the work
- [01
### Build
Websites, commerce and applications.
3 services](https://www.zincdigital.co/work/build/)
- [02
### Demand
Search. Campaigns. The path to a customer.
7 services](https://www.zincdigital.co/work/demand/)
- [03
### Intelligence
See the business. Make the next decision.
1 service](https://www.zincdigital.co/work/intelligence/)
[17 client stories across the lanes](https://www.zincdigital.co/work/)
Connected services
Websites ↗ Commerce ↗ Campaigns ↗ Intelligence
[All services](https://www.zincdigital.co/services/)
- 01 · The machine the customer touches
## Build
- [Shopify Ecommerce](https://www.zincdigital.co/services/shopify/)
- [Web Design](https://www.zincdigital.co/services/web-design/)
- [Apps](https://www.zincdigital.co/services/apps/)
- 02 · Traffic into it
## Demand
- [SEO](https://www.zincdigital.co/services/seo/)
- [Local SEO](https://www.zincdigital.co/services/local-seo/)
- [AI Search Optimization](https://www.zincdigital.co/services/ai-search-optimization/)
- [Google Search Ads](https://www.zincdigital.co/services/google-search-ads/)
- [Shopping / Merchant Center Ads](https://www.zincdigital.co/services/shopping-ads/)
- [Social Ads (Meta)](https://www.zincdigital.co/services/social-ads/)
- [TikTok Ads](https://www.zincdigital.co/services/tiktok-ads/)
- 03 · The truth about what's working
## Intelligence
- [Business Intelligence](https://www.zincdigital.co/services/business-intelligence/)
- Reporting that feeds Build and Demand
01 · Build
## Build
The storefront, the site, the app. The machine the customer touches, built to convert before any traffic hits it.
ShopifyWeb designApps
[Explore the builds](https://www.zincdigital.co/work/build/)
02 · Demand
## Demand
Search, AI answers, paid and social. Traffic modeled against the demand curve, then pointed at the pages that close.
SEOGenerative searchPaid media
[Explore the demand work](https://www.zincdigital.co/work/demand/)
03 · Intelligence
## Intelligence
Dashboards and models your team actually opens. The truth about what's working, tied to revenue.
BI dashboardsBusiness reportingDecision apps
[Explore the intelligence work](https://www.zincdigital.co/work/intelligence/)
## SELECTED
WORK.
Different businesses. Distinct identities.
A closer look at what we make.
[All work](https://www.zincdigital.co/work/)
[
### Bear Claw USA
Industrial · Website](https://www.zincdigital.co/work/bear-claw-usa/)
[
### Smoky Mountain Survival
Outdoor · Website](https://www.zincdigital.co/work/smoky-mountain-survival/)
[
### Fraim, Cawley & Company
Accounting · Website](https://www.zincdigital.co/work/fraim-cawley-company/)
[
### Andrew Neese
Real estate · Website](https://www.zincdigital.co/work/andrew-neese/)
[
### Porsche Roanoke
Dealership & merchandise websites · Illustrative presentation](https://www.zincdigital.co/work/porsche-roanoke/)
[
### Felon Motorwerk
Motorcycles · Web work](https://www.zincdigital.co/work/felon-motorwerk/)
[EXPLORE WEBSITES, COMMERCE & APPLICATIONS](https://www.zincdigital.co/work/)
THE THREE PILLARS
## THINK
CONNECTED.
### BUILD.
Websites, Shopify stores and applications.
[Explore](https://www.zincdigital.co/work/build/)
### DEMAND.
Search, campaigns and the path to a customer.
[Explore](https://www.zincdigital.co/work/demand/)
### INTELLIGENCE.
Reporting and systems that support the next decision.
[Explore](https://www.zincdigital.co/work/intelligence/)
Built to work together.
Designed to stand apart.
Case 01 · U.S. Oil Solutions · Las Vegas
## Oil management, online and on the job.
[Read the case](https://www.zincdigital.co/work/us-oil-solutions/)
01
Website
Build
Fryer-oil management, filtration, fresh-oil delivery and used-oil pickup—with clear service pages and inquiry paths.
02
SEO
Demand
Las Vegas search content answers restaurant questions about fryer-oil management, filtration and oil service.
03
Technicians
Operations app
A separate operations app handles scheduling and check-ins, restaurant assignments, fryer records, replacement thresholds, camera capture and pause/resume controls.
04
Supervisors
Operations app
The same operations app gives supervisors on-call rescheduling, restaurant groups, special tasks, checkout oversight and operational reporting.
Operations app · Technician and supervisor workflows[](https://www.zincdigital.co/work/us-oil-solutions/#operations-app)
05
New website
In progress
A second website is being built around the full oil-management program: filtration, top-offs, delivery, oil changes, pickup and reporting.
Public website · Second build in development
Explore the case
How we work
- 01You own your accounts, data and code.■ Locked
- 02Direct access to the people doing the work.■ Locked
- 03Reporting tied to revenue, not impressions.■ Locked
The people behind the work
Kirk Musick, MS, MBA
CEO
Jaymie Wilhoit
Managing Partner
Wendy Funnell
Chief Content Officer
Bethany McKinzie
Business Strategy & HR
Priya Nahar, MBA
Shopify Dev
Martin Stewart
Backend Dev
Dr. Basset
Code
##
[November 6, 2026 · Demand
### How to turn subject expertise into an article cluster](https://www.zincdigital.co/blog/turn-subject-expertise-into-an-article-cluster/)[November 4, 2026 · Demand
### What AI discovery changes about your editorial plan](https://www.zincdigital.co/blog/what-ai-discovery-changes-editorial-plan/)[November 2, 2026 · Demand
### What can you afford to spend on an order?](https://www.zincdigital.co/blog/what-can-you-afford-to-spend-on-an-order/)
Work with ZINC
## Every engagement starts with
Search that isn't converting, brand systems that don't scale, reporting nobody trusts. Send the details and we'll tell you what's visible, what's missing, and what to model next.
[Start with a conversation](https://www.zincdigital.co/contact/)
Work with ZINC
## Send the hard part.
[Open the form](https://www.zincdigital.co/contact/)[Message Jaymie](https://www.zincdigital.co/contact/#message-jaymie)
Keep learning
## Choose your how-to topics
Practical guides on the topics you choose. Pick one subject or several, and change your interests at any time.
[Choose topics](https://www.zincdigital.co/subscribe/)