Privacy Policy

ZINC Digital
Effective Date: 05/11/2025
Last Updated: 08/17/2025

1. Introduction

ZINC Digital (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us as a digital marketing agency.

By using our services or providing us with your information, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Business Information: Company name, job title, industry, business needs
• Communication Records: Emails, phone calls, meeting notes, project communications
• Financial Information: Billing address, payment method details (processed securely through third-party providers)
• Website Usage Data: IP address, browser type, device information, pages visited, time spent on site

2.2 Client Data

As a digital marketing agency, we may process personal data on behalf of our clients, including:

• Customer contact information for marketing campaigns
• Website visitor data through analytics tools
• Social media engagement data
• Email marketing subscriber information
• Advertising audience data

2.3 Automatically Collected Information

We automatically collect certain information through:

• Essential Cookies: Session cookies, authentication cookies, security cookies
• Analytics Cookies: Google Analytics, Adobe Analytics, heat mapping tools
• Marketing Cookies: Facebook Pixel, Google Ads conversion tracking, retargeting pixels
• Social Media Cookies: LinkedIn Insight Tag, Twitter conversion tracking, YouTube embedded content
• Preference Cookies: Language settings, display preferences, consent choices
• Web Beacons/Pixels: Email open tracking, webpage interaction tracking
• Device Information: Browser type, operating system, device identifiers, screen resolution
• Log Files: Server logs containing IP addresses, browser types, referring pages, timestamps

2.4 Sensitive Personal Information

We may collect certain categories of sensitive personal information including:

• Precise geolocation data (with consent)
• Demographic information for targeted advertising
• Behavioral data for marketing segmentation
• Financial account information (for payment processing only)

3. How We Use Your Information

We use collected information for the following purposes:

3.1 Service Delivery

• Providing digital marketing services
• Creating and managing marketing campaigns
• Analyzing campaign performance and ROI
• Generating reports and insights
• Website optimization and A/B testing

3.2 Business Operations

• Communicating with clients and prospects
• Processing payments and managing accounts
• Improving our services and website functionality
• Conducting market research and analysis
• Customer support and service delivery

3.3 Marketing and Communications

• Sending newsletters and marketing communications
• Promoting our services and industry insights
• Participating in industry events and networking
• Lead generation and business development

3.5 Advertising and Marketing Activities

• Targeted Advertising: Creating custom audiences, lookalike audiences, interest-based advertising
• Cross-Device Tracking: Linking user behavior across multiple devices and platforms
• Retargeting Campaigns: Displaying ads to previous website visitors
• Attribution Modeling: Tracking customer journey across marketing touchpoints
• A/B Testing: Testing different marketing messages and creative assets
• Lead Scoring: Evaluating prospect engagement and conversion likelihood

3.6 Data Processing for Clients

When acting as a data processor for our clients:

• Executing marketing campaigns on behalf of clients
• Managing client customer databases and contact lists
• Processing personal data solely according to client instructions
• Maintaining data processing agreements with all clients
• Complying with legal obligations
• Protecting against fraud and security threats
• Enforcing our terms of service and contracts

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers and Partners

We work with trusted third-party providers who assist in delivering our services:

• Cloud Hosting: Kinsta, WPMU 
• Email Marketing: Constant Contact
• Analytics: Google Analytics
• Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads
• CRM and Project Management: Zoho, ClickUp
• Payment Processing: Stripe, PayPal, Square, QuickBooks

4.2 Client Services

When providing services to clients, we may share data as necessary to deliver contracted services, including:

• Campaign performance data
• Audience insights and analytics
• Lead generation results
• Website traffic and conversion data

4.3 Legal Requirements

We may disclose information when required by:

• Federal, state, or local law enforcement
• Court orders or subpoenas
• Government investigations
• Protection of our rights, property, or safety

4.4 Data Breach Notification

In accordance with Florida law, if we experience a data breach involving personal information, we will:

• Notify affected individuals as soon as reasonably practicable
• Report breaches to the Florida Attorney General’s Office when required
• Provide information about the breach, affected data, and steps being taken
• Offer appropriate remediation services when necessary

4.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement comprehensive security measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission, encrypted storage
• Access Controls: Multi-factor authentication, role-based access, regular access reviews
• Network Security: Firewalls, intrusion detection, secure networks
• Employee Training: Regular privacy and security training for all staff
• Vendor Management: Security assessments of all third-party providers
• Incident Response: Procedures for detecting and responding to security breaches

6. Data Retention

We retain personal information based on:

• Active Client Relationships: Duration of service agreement plus 7 years for business records
• Marketing Communications: Until you unsubscribe or request removal
• Website Analytics: 26 months (Google Analytics default)
• Financial Records: 7 years for tax and accounting purposes
• Legal Requirements: As required by applicable federal and state laws

7. Your Rights and Choices

7.1 Access and Correction

You have the right to:

• Request access to your personal information
• Correct inaccurate or outdated information
• Update your contact preferences
• Request information about how we use your data

7.2 Marketing Communications

You can control marketing communications by:

• Using the unsubscribe link in emails
• Contacting us directly at privacy@zincdigital.com
• Updating preferences in our client portal
• Opting out of specific communication types

7.3 Cookies and Tracking Technologies

You can manage cookies and tracking through:

Browser Controls:

• Browser settings and preferences
• Blocking or deleting cookies
• Private/incognito browsing mode

Opt-Out Tools:

• Google Ads Settings: https://adssettings.google.com
• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• Network Advertising Initiative: https://www.networkadvertising.org/choices/
• Digital Advertising Alliance: https://www.aboutads.info/choices/

Our Cookie Banner:

• Manage consent preferences through our cookie banner
• Withdraw consent at any time by revisiting cookie settings
• Granular control over cookie categories

Do Not Sell/Share:

• Opt out of the sale or sharing of personal information
• Limit targeted advertising based on your personal information

Note: Disabling cookies may affect website functionality and our ability to provide personalized marketing services.

8. State-Specific Privacy Rights

8.1 California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to:

Right to Know:

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection and sharing
• Categories of third parties who receive your information

Right to Delete:

• Request deletion of your personal information
• Subject to certain business and legal exceptions

Right to Correct:

• Request correction of inaccurate personal information

Right to Opt-Out:

• Opt out of the sale or sharing of personal information
• Opt out of targeted advertising

Right to Limit Use of Sensitive Personal Information:

• Limit use of sensitive personal information to necessary business purposes

Non-Discrimination:

• We will not discriminate against you for exercising your privacy rights

8.2 Florida Residents

As a Florida-based business, we comply with all applicable Florida state laws regarding data protection and privacy, including:

Florida Personal Information Protection Act (Florida Statutes Chapter 501, Part II)

• Florida breach notification requirements
• Florida Deceptive and Unfair Trade Practices Act

Florida residents have the right to:

• Be notified of data breaches involving personal information
• Request information about our data security practices
• File complaints with the Florida Attorney General’s Office regarding privacy concerns

8.3 Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, and other states with privacy laws may have additional rights. Please contact us for information about rights available in your state.

9. Children’s Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information promptly.

10. Do Not Track Signals

Our website does not currently respond to “Do Not Track” browser signals. However, you can control tracking through the methods described in the “Cookies and Tracking Technologies” section.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes in our data practices
• New services or features
• Changes in applicable laws
• Feedback from users and regulators

We will provide notice of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Providing in-service notifications
• Updating the “Last Updated” date at the top of this policy

Continued use of our services after changes constitute acceptance of the updated policy.

12. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

ZINC Digital
1900 Bayshore Dr, Miami, FL 33132

97 Oak Ave, Suite 7, Panama City, FL 32401
Email: zinc@zincdigital.com
Phone: (850) 270-8520

13. Effective Date and Jurisdiction

This Privacy Policy is effective as of the date listed above and is governed by the laws of the United States and the state of Florida. Any disputes arising from this policy will be resolved in the courts of Florida.

This Privacy Policy is designed to comply with applicable US federal and state privacy laws including CCPA, CPRA, and other state privacy regulations. This policy should be reviewed by qualified legal counsel to ensure full compliance with all applicable laws and your specific business practices.