Other agencies deliver the scope. ZINC delivers the business.

ZINC / Digital experiences

Build.

Websites, commerce and applications.

Explore build
Bear Claw and Once Upon a Book Club websites in desktop, tablet and phone devices.

Other agencies deliver the scope.
ZINC delivers the business.

Start an inquiry
Connected services

Websites ↗ Commerce ↗ Campaigns ↗ Intelligence

All services →
ZINC / Client relationships

Who’s trusted us.

Porsche
Home Depot
John Deere
YMCA
General Shale
Once Upon a Book Club
U.S. Oil Solutions
Summit Marine
Straight Street
Las Vegas Safety
Bear Claw USA
One system, three layersBuild · the machine the customer touches
  1. 01 · The machine the customer touches

    Build

  2. 02 · Traffic into it

    Demand

  3. 03 · The truth about what's working

    Intelligence

01 · Build

Build

The storefront, the site, the app. The machine the customer touches, built to convert before any traffic hits it.

ShopifyWeb designApps
Explore the builds ↗
Bear Claw and Once Upon a Book Club websites in laptop, tablet and phone mockups
02 · Demand

Demand

Search, AI answers, paid and social. Traffic modeled against the demand curve, then pointed at the pages that close.

SEOGenerative searchPaid media
Explore the demand work ↗
Summit Marine waterfront campaigns presented in phone and landscape mockups
03 · Intelligence

Intelligence

Dashboards and models your team actually opens. The truth about what's working, tied to revenue.

BI dashboardsForecastingDecision apps
Explore the intelligence work ↗

Featured application in development · Private figures removed

ZINC Fusion forecasting application in desktop and tablet mockups; in development, private figures removed
Case 01 · Once Upon a Book Club

Every new box needs more than a product page.

We rebuilt the Shopify website and manage SEO, blogs, Google Shopping, TikTok and Meta ads around each book-box release. ZINC also initiated OUABC BI Fusion, a dedicated application and business intelligence system now in development.

Store & search
Store rebuilt
Titles, descriptions, publication checks and crawl repairs
Campaigns
Product launches
Google Shopping · Meta ads · TikTok ads
Reporting
Next priorities
OUABC BI Fusion · App in development
Layers ZINC runs
  • TikTok Ads
  • Shopping Ads
  • Meta Ads
  • Blog content
  • Website rebuild
  • Business Intelligence
Read the case →
Once Upon a Book Club Shopify storefront in laptop and phone mockups alongside the book boxes
Case 02 · U.S. Oil Solutions · Las Vegas

Oil management, online and on the job.

Read the case →
01
Website
Build

Fryer-oil management, filtration, fresh-oil delivery and used-oil pickup—with clear service pages and inquiry paths.

02
SEO
Demand

Las Vegas search content answers restaurant questions about fryer-oil management, filtration and oil service.

03
Technicians
Operations app

A separate operations app handles scheduling and check-ins, restaurant assignments, fryer records, replacement thresholds, camera capture and pause/resume controls.

04
Supervisors
Operations app

The same operations app gives supervisors on-call rescheduling, restaurant groups, special tasks, checkout oversight and operational reporting.

Operations app · Technician and supervisor workflows
U.S. Oil standalone operations application in phone and tablet mockups; identifying details removed
Public website · Second build in development
U.S. Oil public website on laptop and mobile website screens; second build in development
How we work
  1. 01You own your accounts, data and code.■ Locked
  2. 02Direct access to the people doing the work.■ Locked
  3. 03Reporting tied to revenue, not impressions.■ Locked
The people behind the work
Kirk Musick, MS, MBA
Kirk Musick, MS, MBA
CEO
Jaymie Wilhoit
Jaymie Wilhoit
Managing Partner
Wendy Funnell
Wendy Funnell
Chief Content Officer
Bethany McKinzie
Bethany McKinzie
Business Strategy & HR
Priya Nahar, MBA
Priya Nahar, MBA
Shopify Developer
Martin Stewart
Martin Stewart
Glide Expert & App Developer
Dr. Basset
Dr. Basset
Code
Work with ZINC

Every engagement starts with <model.py/>

Search that isn't converting, brand systems that don't scale, reporting nobody trusts. Send the details and we'll tell you what's visible, what's missing, and what to model next.

Start with a conversation
Work with ZINC

Send the hard part.