Social Ads (Meta)
Put the creative, audience and purchase journey in context.
Reach customers ready to act.
Search, AI answers, paid and social. Each channel is pointed at the pages that close and reported against the business it brings.
Seasonal campaign · client-approved Halloween artwork
Explore the work ↗What gets counted.
Qualified conversions and the revenue evidence the source actually supports.
Clicks or impressions alone, or unverified platform totals.
The attribution window, the seasonality and the limits of the data.
What the work includes.
- Deliverables
- 01Meta account and tracking review
- 02Campaign and audience structure
- 03Creative test planning
- 04Delivery and conversion analysis
- Cadence
- A defined creative-testing rhythm and recurring delivery review.
- Client owns
- Ad accounts, business assets and approved creative.
- Reported
- Spend, delivery and attributed outcomes with creative and measurement context.
Once Upon a Book Club
Explore the related engagement and the work that connected its services.
Read the case study ↗Useful questions.
Do you make the creative?
Creative inputs, production responsibilities and approval rounds are scoped upfront.
What counts as a useful test?
A test needs a clear question, sufficient evidence and a decision it can inform.
How do you handle attribution?
State the platform window and compare it carefully with store-level outcomes.
Can you use our existing campaigns?
Review current performance and structure before deciding what to retain.
