Service specification
What the work includes.
- Deliverables
- 01Meta account and tracking review
- 02Campaign and audience structure
- 03Creative test planning
- 04Delivery and conversion analysis
- Cadence
- A defined creative-testing rhythm and recurring delivery review.
- Client owns
- Ad accounts, business assets and approved creative.
- Reported
- Spend, delivery and attributed outcomes with creative and measurement context.
Layer 02 / Demand
Reach customers ready to act.
Search, AI answers, paid and social. Each channel is pointed at the pages that close and reported against the business it brings.
Storefront and campaign work
Explore the work ↗The measurement contract
What gets counted.
Counted
Qualified conversions and the revenue evidence the source actually supports.
Not treated as outcomes
Clicks or impressions alone, or unverified platform totals.
Stated
The attribution window, the seasonality and the limits of the data.
Before the work begins
Useful questions.
Do you make the creative?
Creative inputs, production responsibilities and approval rounds are scoped upfront.
What counts as a useful test?
A test needs a clear question, sufficient evidence and a decision it can inform.
How do you handle attribution?
State the platform window and compare it carefully with store-level outcomes.
Can you use our existing campaigns?
Review current performance and structure before deciding what to retain.
Connect the next part