The people behind the work
Seven specialists connecting websites, marketing and business reporting.
The business sets the work.
ZINC brings build, demand and intelligence into one working relationship.
The team’s roles span business strategy, content, ecommerce, applications and code. Responsibilities are made explicit for each engagement.
Straight Street and The Lampstand.
ZINC supports Straight Street and The Lampstand in Virginia pro bono. The relationship began through Kirk Musick’s lifelong friendship with Keith Farmer.
Straight Street provides a Christian community where at-risk youth can build relationships, develop skills and find support. The Lampstand serves people affected by sexual exploitation through prevention education, professional training, wraparound support and residential care.
A clear working sequence.
- 01
Understand
Agree on the business problem, the sources and the people responsible.
- 02
Define
Set the scope, decision points and measures that will guide the work.
- 03
Build and review
Bring complete working increments to a shared review.
- 04
Measure and adjust
Check outcomes and choose the next priorities from evidence.
