Business Intelligence
A common view of the numbers behind the next decision.
Layer 03 / Intelligence
The numbers behind the next decision.
Source lineage, freshness and reconciled measures in one view. Known gaps stay visible instead of being smoothed over.
BI app · Advertising overview · in progress, October 2026 · private figures removed
Explore the work ↗The readout
Every number carries its source.
- Source
- Named per metric, with lineage back to the system of record
- Freshness
- Defined per source. A recent screen refresh is not recent data
- Owner
- A person agreed before the dashboard exists
- Known gaps
- Listed on the report, not hidden behind a total
Service specification
What the work includes.
- Deliverables
- 01Source and metric definition
- 02Data ingestion and reconciliation
- 03Dashboards and reporting workflows
- 04Freshness and exception checks
- Cadence
- Refresh schedules matched to source availability and decision needs.
- Client owns
- Agreed reporting code, metric definitions and business data.
- Reported
- Source lineage, freshness and reconciled business measures with known gaps visible.
Related work / scope varies by service
Once Upon a Book Club
Explore the related engagement and the work that connected its services.
Read the case study ↗Before the work begins
Useful questions.
Can you combine our platforms?
Start with source access, data grain and compatible definitions.
Why do platform totals differ?
Attribution windows, timing, currencies and event definitions can differ. The report must show those limits.
Will the dashboard be live?
Freshness is defined per source; a recent screen refresh is not proof of recent data.
Who decides which metrics matter?
Define the decisions and owners first, then the measures needed to support them.
Connect the next part
Start with business intelligence.
The connected system
Build. Demand. Intelligence.
02 / Connected layer
