Shopify Ecommerce
A storefront built around the way your customers buy.
The machine the customer touches.
The storefront, the site, the app. Built to convert before any traffic reaches it, and handed over so your team can run it.

Project view
Explore the work ↗Working slices, reviewed in order.
- 01 / Understand
Agree on the business problem, the sources and the people responsible.
- 02 / Define
Set the scope, decision points and measures that will guide the work.
- 03 / Build and review
Bring complete working increments to a shared review.
- 04 / Measure and adjust
Check outcomes and choose the next priorities from evidence.
What the work includes.
- Deliverables
- 01Storefront architecture and theme development
- 02Product, collection and navigation structure
- 03Checkout and app configuration
- 04Performance and accessibility checks
- Cadence
- A prioritized release plan with documented changes and a recurring review.
- Client owns
- The store account, product data and approved theme code. Third-party app licenses remain with their respective providers.
- Reported
- Storefront changes alongside conversion, order value and revenue, with attribution limits identified.
Once Upon a Book Club
Explore the related engagement and the work that connected its services.
Read the case study ↗Useful questions.
Can you work with our existing Shopify store?
Begin with the theme, catalog, installed apps and operational constraints. The build plan should preserve the workflows your team needs.
Will our team be able to edit the store?
Editable sections and a handover are scoped around the people maintaining the catalog.
Do we need new apps?
Evaluate the existing stack before recommending additions. App costs and data access need approval.
How are releases checked?
Review navigation, product selection, cart and checkout behavior before an approved release.

