Summit Marine Development

What they arrived with.

Summit Marine Development builds and repairs seawalls, docks and retaining walls along the Panama City waterfront. They came to ZINC with no website, no search presence and no brand, in a market where one competitor had held both the organic and paid results for decades.

1. 01

   Zero digital footprint: no site, no listings, no brand.

2. 02

   A single entrenched competitor saturating organic and paid results.

3. 03

   High-ticket, local, service-based demand with long consideration.

What ZINC did.

1. 01

   Built a site around seawalls, docks and retaining-wall services, using waterfront project imagery and clear estimate-inquiry paths.

2. 02

   Created a marine-construction identity, logo and supporting graphics that connect the company’s waterfront work with its online presence.

3. 03

   Developed local search and service content around seawall repair and dock construction in Panama City and the surrounding waterfront market.

4. 04

   Google Ads and Local Service Ads tuned for high-intent searches, consistently beating the incumbent on click-through and cost.

5. 05

   Meta campaigns built and tested to expand local awareness and recognition.

What changed.

1. 01

   Ranking for every top keyword in the category, often multiple times on the same page.

2. 02

   Paid campaigns deliver higher click-through and conversions at lower cost than the incumbent.

3. 03

   A professional brand that backs the company’s authority with customers.

4. 04

   From invisible to a recognized regional leader through search and paid together.

ZINC Fusion v16