Summit Marine Development
Seawalls, docks and waterfront construction made easier to find and understand.
Layers in use / Build · Demand
Summit Marine Development
Panama City, FL
June 2024 – present
Site rebuild · Rebrand · Local SEO · Google, LSA and Meta ads
Ranking on page one for every core search term, often more than once
Google Ads and Local Service Ads outperforming the decades-old market leader
A brand identity now recognized across the Panama City waterfront
What they arrived with.
Summit Marine Development builds and repairs seawalls, docks and retaining walls along the Panama City waterfront. They came to ZINC with no website, no search presence and no brand, in a market where one competitor had held both the organic and paid results for decades.
- 01
Zero digital footprint: no site, no listings, no brand.
- 02
A single entrenched competitor saturating organic and paid results.
- 03
High-ticket, local, service-based demand with long consideration.
What ZINC did.
- 01
Built a site around seawalls, docks and retaining-wall services, using waterfront project imagery and clear estimate-inquiry paths.
- 02
Created a marine-construction identity, logo and supporting graphics that connect the company’s waterfront work with its online presence.
- 03
Developed local search and service content around seawall repair and dock construction in Panama City and the surrounding waterfront market.
- 04
Google Ads and Local Service Ads tuned for high-intent searches, consistently beating the incumbent on click-through and cost.
- 05
Meta campaigns built and tested to expand local awareness and recognition.
The layers in use.
Build
Site rebuild and complete brand identity for a marine construction company.
Demand
Local SEO plus Google, Local Service and Meta ads against an entrenched competitor.
Intelligence
Reporting scope not part of this engagement.
The waterfront work comes first.
Dock and seawall campaign artwork connects the service being searched for with the construction work customers can see.
Dock construction.
Dock campaign artwork from the original Google ad previews, with waterfront construction photographs and service copy.
Seawalls and retaining walls.
Seawall campaign artwork from the original Google ad previews connects completed waterfront work with the service offer.
Built for the work.
Interfaces, campaign materials and deliverables from the engagement.
Identity that holds up.
What changed.
- 01
Ranking for every top keyword in the category, often multiple times on the same page.
- 02
Paid campaigns deliver higher click-through and conversions at lower cost than the incumbent.
- 03
A professional brand that backs the company’s authority with customers.
- 04
From invisible to a recognized regional leader through search and paid together.
