Google Search Ads
Match a specific search with a relevant offer and landing page.
Reach customers ready to act.
Search, AI answers, paid and social. Each channel is pointed at the pages that close and reported against the business it brings.
Project view
Explore the work ↗What gets counted.
Qualified conversions and the revenue evidence the source actually supports.
Clicks or impressions alone, or unverified platform totals.
The attribution window, the seasonality and the limits of the data.
What the work includes.
- Deliverables
- 01Search campaign and conversion review
- 02Intent-led keyword and ad structure
- 03Landing-page alignment
- 04Search-term and budget analysis
- Cadence
- Scheduled search-term, bid and conversion checks with an agreed reporting rhythm.
- Client owns
- The ad account, billing relationship and conversion records.
- Reported
- Spend, qualified conversions and available revenue evidence, with attribution windows stated.
Once Upon a Book Club
Explore the related engagement and the work that connected its services.
Read the case study ↗Useful questions.
Do you take over our account?
Access, ownership and approval rights are agreed before work starts.
How do you handle irrelevant searches?
Review query evidence and apply exclusions within campaign objectives.
Does ad management include landing pages?
Landing-page needs are identified; implementation belongs to an agreed build scope.
How is success defined?
Connect conversions to useful business outcomes rather than treating every click as a result.
