Check out these compelling content marketing stats that shed light on the power of strategic content:
1. HubSpot reveals that companies prioritizing blogging are 13 times more likely to achieve a positive ROI on their marketing efforts.
2. Content Marketing Institute highlights that content marketing generates three times more leads compared to traditional outbound marketing.
3. According to Demand Metric, content marketing costs 62% less than traditional methods while generating three times as many leads.
4. 70% of individuals prefer learning about a company through articles rather than ads, notes Content Marketing Institute.
5. Video reigns supreme in content marketing; HubSpot reports that 85% of businesses use video as a marketing tool.
6. While articles grab attention for an average of 37 seconds, NewsCred Insights found that articles with images receive 94% more views.
7. Content Marketing Institute discloses that 91% of B2B marketers and 86% of B2C marketers rely on content marketing for customer outreach.
8. With 75% of marketers increasing their investment in content marketing, as per Curata, the trend toward content-driven strategies is clear.
9. Future-forward thinking: 78% of CMOs believe that custom content is the cornerstone of tomorrow’s marketing, as revealed by Content Marketing Institute.
10. Finally, HubSpot notes that 89% of marketers prioritize improving SEO and organic presence as the primary goal of their content marketing strategy.