Summit Marine Development
Summit Marine Development
The Challenge
Summit Marine Development came to us with zero online exposure—no digital footprint, no visibility, and no brand presence. For a service-based business in a highly competitive industry, this meant they weren’t even in the conversation when potential customers were searching.
To make matters worse, their biggest competitor had been dominating the market for decades with both organic rankings and paid ad saturation. Summit needed more than a website—they needed a way to dethrone an entrenched leader.
By thinking on behalf of our clients every day, we anticipate what they want, provide what they need & build lasting relationships. These are the concept that shape our distinctive culture & differentiate us from others.
We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients
Our Approach
We rebuilt Summit Marine Development’s brand from the ground up with precision and intent. Every move was designed to carve out authority, visibility, and measurable dominance.
Here’s what we executed:
- Full Site Rebuild: Designed and developed a modern, high-performance website built to convert and built for scalability.
- Complete Rebrand: Crafted a fresh identity, logo, and branded graphics that positioned Summit as a professional, trustworthy authority in marine development.
- Local SEO Strategy: Researched and executed localized keyword targeting, technical SEO cleanup, and optimized content that now ranks multiple times on page one for every core search term.
- Google Ads & Local Service Ads: Launched paid campaigns fine-tuned for high intent searches. Result: their ads consistently outperform a competitor that has dominated the market for decades.
- Facebook Ads Campaigns: Built and tested ad creatives that expanded reach, drove local awareness, and built recognition across the community.
The Results
- From Zero to Page One: Summit Marine Development is now ranking for every top keyword in their industry—often multiple times on the same results page.
- Ads That Outperform Giants: Their Google Ads and Local Service Ads campaigns now consistently beat out a decades-old competitor, delivering higher click-throughs and conversions at lower costs.
- Brand Identity Established: Summit now carries a professional brand image that backs their authority in the market and instills trust with customers.
- Local Market Penetration: Through SEO and paid media, Summit went from invisible to a recognized leader in their region.
Why This Matters
This wasn’t just a website launch. This was a market takeover. Summit Marine Development went from having no online footprint to outranking and outperforming a competitor who’s held ground for decades.
That’s the ZINC difference: we don’t just build brands, we build contenders that win.
