Get Found When Customers Search for What You Do
97% of people search online before choosing a local business. If you’re not showing up in the top 3 results, you’re invisible. We change that.
// The Problem
Why Can't Customers Find You?
Your competitors are getting the calls that should be coming to you.
Here’s why:
Buried in Search Results
Page 2 of Google might as well be page 200. If you're not in the top 3 local results, customers scroll right past you to your competitors.
Missing from Google Maps
The "Map Pack" gets 44% of all clicks. If your business isn't showing up there, you're losing nearly half your potential customers.
Weak Review Profile
88% of consumers trust online reviews as much as personal recommendations. Too few reviews or a low rating kills your credibility.
Inconsistent Business Info
Different addresses, phone numbers, or business names across the web confuses Google and tanks your local rankings.
Poor Mobile Experience
76% of local searches happen on mobile. A slow, clunky mobile site sends customers straight to competitors who load faster.
No Local Content Strategy
Without content targeting your specific service areas, Google has no reason to show you for local searches in those neighborhoods.
// The Goal
Dominate the Google Map Pack
The top 3 local results get 44% of all clicks. We make sure one of those spots belongs to you.
√ Rank #1 for your most valuable local keywords
√ Show up in Google Maps when customers search nearby
√ Build a 5-star review profile that converts browsers to buyers
√ Outrank competitors who’ve been in business longer
√ Get found for “near me” searches on mobile devices
// Our Services
Complete Local SEO Solutions
Everything you need to dominate local search—strategy, execution, and ongoing optimization.
Google Business Profile Optimization
We fully optimize your Google Business Profile with compelling descriptions, strategic categories, high-quality photos, and conversion-focused attributes that make customers choose you.
Review Generation System
We implement automated systems that make it easy for happy customers to leave reviews—building your reputation and boosting your local rankings simultaneously.
Citation Building & Cleanup
We ensure your business information is accurate and consistent across 50+ directories, fixing duplicates and errors that confuse Google and hurt your rankings.
Monthly Reporting & Analytics
No guessing games. You get clear, monthly reports showing your rankings, traffic, leads, and ROI—so you always know exactly what you're getting for your investment.
Local Keyword Research
We identify the exact terms your customers use to find businesses like yours—including high-intent keywords, "near me" variations, and neighborhood-specific searches.
Local Content Strategy
We create location-specific pages and content that targets your service areas, helping you rank for searches in every neighborhood you serve.
// Proven Results
Numbers That Speak for Themselves
Average results our clients see within the first 6 months of working with us.
// How It Works
Our Proven 6-Step Process
A systematic approach that consistently delivers results for local businesses.
Local SEO Audit
We analyze your current online presence, competitor landscape, and identify quick wins and long-term opportunities.
Keyword Research
We discover the exact search terms your customers use and build a targeting strategy around the highest-value keywords.
GBP Optimization
We fully optimize your Google Business Profile with compelling content, photos, and strategic categories.
On-Page SEO
We optimize your website structure, content, and technical elements to signal relevance for your target keywords.
Citation Building
We build and clean up your business listings across 50+ directories to boost local authority and trust.
Ongoing Growth
We continuously generate reviews, create content, and refine strategy based on performance data.
// FAQs
Frequently Asked Questions
Answers to common questions about social media advertising.
What is Local SEO?
Local SEO is the process of optimizing a business’s online presence to attract more customers from relevant local searches, typically on search engines like Google or Bing. It focuses on improving visibility in local search results, such as for queries like “coffee shop near me.”
Why is Local SEO important for my business?
Local SEO helps businesses appear in local search results, driving foot traffic, leads, and sales from nearby customers. It’s critical for small businesses, brick-and-mortar stores, or service-based companies targeting specific geographic areas.
How long does it take to see results from Local SEO?
Results vary based on competition, industry, and optimization efforts. Typically, you may see improvements in 3–6 months with consistent work, though highly competitive markets may take longer.
How does Google determine local search rankings?
Google uses factors like relevance (how well your business matches the search), distance (proximity to the searcher), and prominence (your business’s online authority, reviews, and citations) to rank local results.
What is a Google Business Profile, and why is it important?
A Google Business Profile (GBP) is a free tool that lets businesses manage their online presence on Google, including Search and Maps. Optimizing your GBP with accurate details, photos, and reviews is crucial for ranking higher in local searches.
Do I need a website for Local SEO to work?
While you can rank in Google Maps with just a Google Business Profile, a website significantly improves your ranking potential and conversion rates. We can help you build a conversion-optimized site or improve your existing one as part of your SEO strategy.
Can I do Local SEO myself, or should I hire an agency?
Small businesses can handle basic Local SEO (e.g., GBP optimization, reviews, citations) themselves with time and effort. However, for competitive markets or advanced strategies like link building, hiring an agency may be more effective.
What makes ZINC different from other agencies?
We focus exclusively on results, not vanity metrics. You get transparent reporting, a dedicated account manager who actually answers your calls, and a team that’s genuinely invested in your business growth. No long-term contracts—we earn your business every month.
// Get Started
Ready to Dominate Local Search?
Get a free, no-obligation SEO audit that shows exactly where you stand and what it takes to outrank your competitors.
