Stop Paying for Clicks That Don’t Convert
We build PPC campaigns that turn ad spend into revenue. Data-driven strategy, relentless optimization, and transparent reporting that shows exactly where your money goes.
// The Problem
Why Most PPC Campaigns Fail
You’re spending money on Google Ads, but the results are disappointing. Here’s what’s going wrong.
Wasted Ad Spend
Broad keywords, poor targeting, and lazy campaign structure mean you're paying for clicks that will never convert into customers.
Wrong Keywords
Bidding on high-volume keywords that attract tire-kickers instead of the high-intent searches that actually drive sales.
Weak Ad Copy
Generic headlines and descriptions that blend in with competitors. No compelling reason for someone to click your ad over the others.
Landing Page Disconnect
Sending paid traffic to your homepage or generic pages that don't match search intent. You're paying for the click, then losing the conversion.
No Conversion Tracking
Can't tell which keywords, ads, or campaigns actually drive revenue. You're making optimization decisions in the dark.
Set-and-Forget
Campaigns running on autopilot with no one watching. Bids drift, performance degrades, and competitors eat your lunch.
// Our Services
Complete PPC Management
Everything you need to turn paid search into a predictable revenue channel.
Keyword Research & Strategy
Deep research to find the high-intent keywords your customers actually use. We identify opportunities your competitors are missing and build a keyword architecture that drives results.
Landing Page Optimization
We ensure your landing pages match search intent and maximize conversions. Better pages mean better Quality Scores, lower CPCs, and more leads from the same spend.
Ad Copywriting
Compelling headlines and descriptions that stand out in crowded search results. We write ads that speak directly to search intent and compel clicks from qualified prospects.
Campaign Structure
Tight ad groups, smart bidding strategies, and proper campaign architecture that gives Google's algorithm the signals it needs to find your best customers efficiently.
Conversion Tracking
Proper tracking setup so you know exactly which keywords, ads, and campaigns drive actual business results—not just clicks and impressions.
Ongoing Optimization
Continuous bid management, negative keyword refinement, ad testing, and performance optimization. We're in your account daily, squeezing maximum ROI from every dollar.
// Platforms We Master
Expert Management Across All Channels
We manage campaigns across every major PPC platform to maximize your reach and results.
Google Ads
The king of paid search. We build campaigns across Search, Display, and Performance Max that capture high-intent traffic and convert it into customers. From local service businesses to national e-commerce.
Microsoft Ads
Often overlooked but highly profitable. Bing reaches a different demographic—older, higher income, and often with less competition. We extend your reach without starting from scratch.
Google Shopping
For e-commerce, Shopping ads are essential. Product images, prices, and reviews right in search results. We optimize your product feed and bidding to maximize ROAS and sales volume.
YouTube Ads
Video advertising on the world’s second-largest search engine. Skippable, non-skippable, bumper ads—we create targeted campaigns that build awareness and drive action at scale.
// Results That Matter
Performance That Speaks Volumes
Average improvements our clients see within the first 90 days.
// Case Studies
Real Results for Real Businesses
See how we’ve transformed PPC performance for businesses like yours.
HVAC Company
$127 Cost Per Lead Down to $34
73%
Lower CPL
4.2x
More Leads
$847K
Revenue
Scaled from $5K to $50K/Month Profitably
10x
Budget Scale
$89
Cost/Case
340%
ROI
Google Shopping ROAS from 2.1x to 6.8x
6.8x
ROAS
224%
Revenue↑
$18
Avg CPA
// Our Process
Our Proven 5-Step Process
A systematic approach that consistently delivers profitable PPC campaigns.
Audit
Deep analysis of current performance, wasted spend, and opportunities.
Strategy
Keyword research, campaign architecture, and budget allocation.
Build
Campaign setup, ad copy, tracking implementation.
Launch
Controlled rollout with close monitoring and rapid adjustments.
Optimize
Continuous testing, refinement, and scaling winners.
// FAQ
Frequently Asked Questions
Common questions about our PPC management services.
How much should I budget for PPC?
It depends on your industry and goals. Most of our clients invest $2,000-$20,000/month in ad spend. We’ll help you determine the right budget based on your target cost per acquisition and growth goals during our strategy call.
How long until I see results?
PPC can drive traffic immediately, but optimization takes time. Most clients see meaningful improvements within 30-60 days as we gather data and refine campaigns. Significant ROI improvements typically happen in months 2-3.
What's included in your management fee?
Everything: strategy, keyword research, ad copywriting, campaign setup, landing page recommendations, conversion tracking, ongoing optimization, bid management, and monthly reporting. No hidden fees or nickel-and-diming.
Do I own my ad accounts?
Yes, 100%. We set up campaigns in your own Google Ads account. You always have full access and ownership. If we ever part ways, everything stays with you—your data, your campaigns, your history.
How is your reporting?
Transparent and focused on what matters. Monthly reports show leads, cost per lead, conversions, ROAS, and actual business impact—not vanity metrics. Plus you get a live dashboard with 24/7 access to real-time performance.
// Client Success
What Our Clients Say
Real feedback from businesses we’ve helped grow with PPC.
"We were bleeding money on Google Ads with no idea what was working. ZINC rebuilt everything from scratch, and we're now getting 3x the leads at half the cost."
Robert Kim
Owner, HVAC Company
"The transparency is refreshing. I can see exactly where every dollar goes and what it produces. Our cost per case dropped 60% in the first quarter alone, and it's still improving."
Sarah Jones
Managing Partner, Law Firm
"Our Google Shopping campaigns were a mess. ZINC optimized our product feed and restructured everything. ROAS went from 2x to nearly 7x in 90 days. Best investment we've made."
James Davis
E-Commerce Director
// Let’s Talk
Ready to Stop Wasting Ad Spend?
Get a free PPC audit that shows exactly where your money is going—and where it should be going instead.
