A rebuilt store.
Books, boxes
& book lovers.
We rebuilt Once Upon a Book Club’s Shopify website. We manage its SEO, blogs, Google Shopping, Meta and TikTok ads. Now we’re building a BI app to make the reporting more useful.
Explore the website rebuild ↓
A new home for
the reading experience.
Once Upon a Book Club pairs books with wrapped gifts, opened at specific pages in the story. The website has to explain that experience while helping readers find subscriptions, one-time boxes and bookish gifts.
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Archived views: October 1, 2024 ↗ / June 9, 2025 ↗. Capture dates, not launch dates.
Storefront rebuilt.
A revised header, product-led homepage and clearer Book Boxes and Books & Products navigation.
Built for changing releases.
Subscriptions, limited editions and pre-orders share the store with the growing boutique collection.
Work continues after launch.
We maintain product and collection content, search metadata and publication checks as the catalog changes.
Google Shopping. Meta. TikTok.
We manage all three paid channels around subscription boxes, limited editions and seasonal releases. These presentations use the client’s campaign artwork.
A seasonal story.
Client-approved Halloween artwork, presented for the Meta feed.
The box becomes the story.
Bridgerton product artwork in a vertical creative presentation for TikTok.
Show what arrives.
Shopping campaign source artwork from 2024: the book, box and gifts shown together.
Make each release
easier to find.
The work connects what readers search for with the boxes available to buy—and the articles, product pages and campaigns that introduce them.
- SEO & blogs
- Search research, article briefs, writing, client review and publication. Product and collection titles and descriptions are kept current.
- Google Shopping
- Product groups, performance and availability reviewed together, with sold-out stock distinguished from feed and publication problems.
- Technical upkeep
- Crawl traps from tracking paths, recommendation parameters and repeated locale URLs repaired.
Product and channel research inform the ongoing work. This edited preview conceals the report’s findings and confidential details.
Redacted portfolio previewTwo months invested.
Before they asked.
We took the initiative to build a business-intelligence app for Once Upon a Book Club, investing two months beyond the work they had requested. The aim: better reporting and better-informed decisions.
The app is still in development. These screens show the work in progress, with private client figures removed.
Plan around demand.
The demand calendar puts seasonal search interest beside the products and content being planned.
See where visits stop.
The store’s funnel follows visits into carts, checkout and purchase, with the source and reporting window kept visible.
Read each channel on its own terms.
Advertising views keep platform-attributed purchases distinct from the store’s order record.
Explore more of the BI app
The work keeps moving
with the catalog.
A rebuilt website, ongoing search and paid-channel management, monthly reporting and an app being developed to connect the next decisions.
Visit Once Upon a Book Club ↗operations app.
