Las Vegas Safety
Las Vegas Safety & Supply
The Challenge
Las Vegas Safety & Supply came to us after being burned—bad. They had spent thousands with a local Las Vegas agency only to be handed an elementary offshore-built site that did nothing but waste money and time. The ecommerce build was sloppy, product data was missing, images were low quality, and the brand identity was left in the dust.
Over 100 SKUs sat online without proper descriptions, graphics, or organization. They weren’t just missing out on revenue—they were missing credibility. What they needed wasn’t a quick fix. They needed a full-scale rebuild from the ground up.
Their product catalog was a mess: over 100 SKUs with missing or inconsistent data, low-quality images, and incomplete descriptions. Key details like MSDS sheets, manufacturing numbers, and product identifiers were absent or misaligned. This wasn’t just poor execution—it was a liability for a company in the safety and supply industry.
Our Approach
We treated this project like it was our own company on the line. The level of attention went far beyond a “standard” project. We didn’t just “add content” to fill gaps—we executed a full rebuild with enterprise rigor, pouring in hundreds of hours (yes, including Christmas Eve and Christmas Day, and countless late-night calls and texts). Every piece of this project was second-looked, fact-checked, and refined to eliminate errors and inconsistencies.
Here’s how we rebuilt Las Vegas Safety & Supply’s brand into something worth their market:
Full Ecommerce Development: Custom WooCommerce setup with a wholesale backend, ensuring the site can scale as their business grows.
- Rebranding with Authority: Designed a new logo through multiple rounds of approvals, plus branded graphics that gave their service lines a polished, enterprise feel.
- Product Image Overhaul: Removed every background, upscaled all product images, and built separate mobile-specific image sets for a flawless cross-device experience.
- SEO-Driven Content: Researched, wrote, and optimized product content specifically for Las Vegas restaurant searches, giving them visibility where it counts.
- SKU Data Rescue: Found, cleaned, and rebuilt over 100+ missing product data sets, bringing order to what was previously chaos.
- Custom Creative Assets: Designed banners, footers, QR codes, and promotional PDFs to support both launch and ongoing marketing campaigns.
The Results
- From Broken to Bulletproof: Transformed a failing offshore site into a professional ecommerce platform built to sell and scale.
- Enterprise Identity: Delivered a rebrand that commands trust and credibility in a competitive market.
- SEO Wins: Optimized product content and images built for Las Vegas restaurant supply dominance.
- Above & Beyond: Worked through holidays, after hours, and beyond scope to ensure the launch was flawless—because mediocrity wasn’t an option.
Why This Matters
This wasn’t just another project—it was a rescue mission. ZINC rebuilt Las Vegas Safety & Supply from the ashes of wasted spend and poor execution into a brand with enterprise-level authority and long-term scalability.
When other agencies clock out, we lean in. When others hand you excuses, we hand you results.
