ZINC / Demand

Google Search Ads

Match a specific search with a relevant offer and landing page.

Service specification

What the work includes.

Deliverables: 01Search campaign and conversion review
02Intent-led keyword and ad structure
03Landing-page alignment
04Search-term and budget analysis
Cadence: Scheduled search-term, bid and conversion checks with an agreed reporting rhythm.
Client owns: The ad account, billing relationship and conversion records.
Reported: Spend, qualified conversions and available revenue evidence, with attribution windows stated.

Layer 02 / Demand

Search, AI answers, paid and social. Each channel is pointed at the pages that close and reported against the business it brings.

The measurement contract

Counted

Qualified conversions and the revenue evidence the source actually supports.

Not treated as outcomes

Clicks or impressions alone, or unverified platform totals.

Stated

The attribution window, the seasonality and the limits of the data.

Before the work begins

Do you take over our account?

Access, ownership and approval rights are agreed before work starts.

How do you handle irrelevant searches?

Review query evidence and apply exclusions within campaign objectives.

Does ad management include landing pages?

Landing-page needs are identified; implementation belongs to an agreed build scope.

How is success defined?

Connect conversions to useful business outcomes rather than treating every click as a result.

Connect the next part