Las Vegas Safety & Supply
A wholesale catalog rebuilt around restaurant and safety-supply orders.
Layers in use / Build · Demand
Las Vegas Safety & Supply
Las Vegas, NV
Oct 2024 – Apr 2025
Ecommerce and warehouse capabilities · Catalog and image rebuild · Wholesale functions · Brand identity · Enterprise SEO
100+ SKUs rebuilt with verified data, sheets and identifiers
New logo, service-line graphics and launch collateral
Mobile-specific product image sets across the catalog
What they arrived with.
Las Vegas Safety & Supply had paid a local agency for a site that came back as an offshore build with missing product data, low-quality images and no brand identity. More than 100 SKUs sat online without descriptions, MSDS sheets or manufacturer numbers. For a safety and restaurant-supply company that was a liability, not just lost revenue.
- 01
A wholesale catalog, account ordering and warehouse capabilities needed to support business buyers together.
- 02
Product data missing or inconsistent across 100+ SKUs.
- 03
Images too small to sell, no backgrounds removed.
- 04
No logo, no brand system, no credibility in search.
What ZINC did.
- 01
Rebuilt ecommerce functions, the wholesale backend and warehouse capabilities alongside the WooCommerce catalog, bringing the store’s products and ordering workflows into the same rebuild.
- 02
Created the main logo and separate service-line graphics for chemicals and training, alongside launch collateral.
- 03
Product image overhaul: every background removed, every image upscaled, separate mobile image sets.
- 04
Researched and rewrote product descriptions for Las Vegas restaurant-supply searches; submitted new products and categories for indexing and preserved existing routes with redirects.
- 05
SKU data rescue: 100+ product data sets found, cleaned and rebuilt.
- 06
Creative assets: banners, footers, QR codes and promotional PDFs for launch and ongoing campaigns.
Then and now.
Scroll to wipe between the site the client arrived with and the site ZINC shipped.
The layers in use.
Build
WooCommerce ecommerce and wholesale functions, warehouse capabilities, rebuilt product data and images, plus the primary and service-line brand identities.
Demand
Product content written for Las Vegas restaurant-supply searches and launch collateral for campaigns.
Intelligence
Reporting scope not part of this engagement.
Built around the buying task.
The storefront, product artwork and identity belong to one wholesale ecommerce rebuild.
Find the right supplies.
First-aid storefront artwork with product search, quick reorder and account navigation.
Products in context.
Food-service catalog artwork brings containers, gloves and hair nets into one product presentation.
A consistent identity.
The primary shield and wordmark created for Las Vegas Safety & Supply.
Built for the work.
Interfaces, campaign materials and deliverables from the engagement.
Identity that holds up.
What changed.
- 01
The rebuild brought the wholesale catalog, account-ordering functions, warehouse capabilities and product presentation into one ecommerce project.
- 02
A rebrand that holds up next to national competitors.
- 03
Product content and images optimized for Las Vegas restaurant supply searches.
- 04
Product and category redirects, indexing submissions and readability corrections supported the rebuilt catalog’s launch.
