WordPress security—and why we moved ZINC to Astro
Astro does not use PHP. Kirk explains what WordPress owners should check now, why ZINC moved, and what a sensible website migration should include.
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Articles about SEO, organised around the questions that help you choose, set up and improve the work.
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26 articles
Google Core Update Review: Find What Changed
Review a Google core update with consistent Search Console comparisons. Separate ranking changes from tracking issues and leave a clear page action list.
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Build a Research Consensus Report You Can Use
Turn research into a decision brief. Check source independence, separate agreement from contradiction and unknowns, and keep each claim tied to evidence.
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Search Console Canonical Debugging: Follow the Evidence
Debug canonical and indexing problems in Search Console. Compare indexed and live evidence, redirects, canonicals, internal links and sitemap URLs.
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Content Briefs: Search Intent, Evidence and Internal Links
Build a useful content brief around a reader decision, verified evidence and contextual internal links. Include practical editorial and post-publication checks.
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Search Console Query and Page Review: A Working Routine
Review Search Console queries and pages with consistent filters. Turn clicks, impressions and observed search intent into a focused editorial action list.
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Shopify Product Page SEO: A Practical Editing Checklist
Improve a Shopify product page with accurate product copy, search metadata, image alt text and useful links. Verify the published page before judging results.
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Internal Link Audit: Find the Pages Your Site Hides
Audit internal links around important pages, crawlable destinations and reader tasks. Find broken paths and missing connections without adding link clutter.
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Content Refresh Review: Update the Answer, Not the Date
Review existing articles for outdated claims, missing answers and broken links. Choose keep, revise or consolidate from evidence, with honest update dates.
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Service Page Content Checklist: Make the Offer Clear
Review a service page for scope, process, evidence, practical questions and the inquiry path. Build a clear answer without unsupported promises or filler.
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AI Search Content Strategy: Build Answers With Evidence
Build a practical AI search content strategy: answer real questions, verify facts, check indexing and record citations without confusing samples with coverage.
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AI Search Results and Generative Search Optimization: What Businesses Need to Know
Learn how AI search results find, interpret, and cite business information, and which content, technical, and measurement foundations deserve attention.
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Shopify SEO Launch Checklist: What To Fix Before The Store Goes Live
Check collection pages, product data, canonicals, structured data, speed, and measurement before a Shopify launch. Keep the store, feed, and pages aligned.
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Four Pillars Of SEO: How Operators Actually Think About The Work
Connect technical SEO, content, authority, and user experience into a practical operating plan. Find the weakest pillar and decide which repair comes first.
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Technical SEO: Ten Fixes That Actually Move Rankings
Prioritize technical SEO fixes across redirects, indexation, canonicals, speed, sitemaps, and internal links. Remove obstacles before expanding the work.
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Local SEO In 2026: The Operator’s Manual
Build a local SEO routine around accurate profiles, reviews, citations, service pages, and measurement. Decide what to fix, who owns it, and what to check.
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Content Marketing Plan That Produces Pipeline
Build a content plan around buyer questions, service priorities, distribution, and measurement. Give each article a business job beyond its publish date.
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When Web Design Trends Actually Matter
Judge web design trends by clarity, speed, accessibility, trust, and conversion. Decide which ideas improve the site and which add maintenance without value.
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Shopify SEO Problems: The Real Fixes Behind The Audit
Diagnose Shopify SEO problems in variants, collections, product copy, app scripts, and feeds. Choose a repair sequence that connects search access to sales.
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Seven Digital Marketing Channels: Which To Fund, Cap, Or Skip
Choose marketing channels by buyer fit, economics, operating capacity, and measurement. Build a smaller plan with clear reasons to fund, cap, or skip work.
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Three Years Of Google Algorithm Updates: What Actually Moved Rankings
Review the patterns behind Google algorithm updates from 2023 through 2026. Separate durable technical, content, and trust issues from short-term noise.
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How To Read A Google Algorithm Update Without Panic
Respond to Google algorithm updates with a clean baseline, rollout context, and page-level evidence. Diagnose changes before rewriting or redirecting pages.
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Google Search Console: The Operator Guide For Real SEO Decisions
Use Google Search Console to connect queries, landing pages, indexation, and structured data to decisions. Turn search reporting into an actionable routine.
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How Long SEO Actually Takes: The Operator Timeline
Understand the dependencies behind SEO timelines, from crawling and indexing to authority and measurement. Set expectations around evidence and the work ahead.
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SEO in 2026: What Changed, What Is Hype, And What To Fix Now
Separate practical SEO priorities from hype in 2026. Review AI search, core updates, technical drift, content quality, and measurement before changing course.
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Duplicate Content Is Not a Penalty. It Is a Tax on Every Page.
Understand duplicate content as a crawl, canonical, and reporting problem. Choose when to consolidate, redirect, rewrite, or noindex the affected pages.
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