Content Briefs: Search Intent, Evidence and Internal Links
Build a useful content brief around a reader decision, verified evidence and contextual internal links. Include practical editorial and post-publication checks.
Read the article ↗Wendy Funnell
Chief Content Officer
Wendy Funnell is ZINC Digital’s Chief Content Officer. Her articles focus on content planning, editorial work and the questions a useful page should answer.
Content strategy · Editorial planning · Search intent
Articles by Wendy.
Content Refresh Review: Update the Answer, Not the Date
Review existing articles for outdated claims, missing answers and broken links. Choose keep, revise or consolidate from evidence, with honest update dates.
Read the article ↗
Service Page Content Checklist: Make the Offer Clear
Review a service page for scope, process, evidence, practical questions and the inquiry path. Build a clear answer without unsupported promises or filler.
Read the article ↗