Google Core Update Review: Find What Changed
Review a Google core update with consistent Search Console comparisons. Separate ranking changes from tracking issues and leave a clear page action list.
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Managing Partner
Jaymie Wilhoit is ZINC Digital’s Managing Partner. Her work connects SEO, paid media, Shopify and local search execution.
Shopify · Paid media · Search operations
Articles by Jaymie.
Holiday Ecommerce Preparation: Test Before Launch
Prepare a holiday ecommerce launch with a product, feed, discount and checkout checklist. Confirm stock, delivery promises and tracking before campaigns begin.
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A Seasonal Ecommerce Campaign Plan That Fits
Build a seasonal ecommerce plan from demand, stock and delivery dates. Align landing pages, campaign links and review rules before the promotion goes live.
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Merchant Center Feed Diagnostics: Fix the Product Record
A practical Merchant Center diagnostic workflow for product issues, price mismatches, availability and variant data, with a repeatable verification record.
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Search Console Query and Page Review: A Working Routine
Review Search Console queries and pages with consistent filters. Turn clicks, impressions and observed search intent into a focused editorial action list.
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Shopify Product Page SEO: A Practical Editing Checklist
Improve a Shopify product page with accurate product copy, search metadata, image alt text and useful links. Verify the published page before judging results.
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Google Shopping Variant Feed Checklist: Test Each Option
Check Shopping product variants across IDs, grouping, options and landing pages. Trace each submitted item to its selected price, image and availability.
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Paid Media Landing Page Checklist: Test the Whole Path
Check the path from an ad to its landing page and inquiry or purchase. Verify the offer, mobile experience, form behavior and measurement before launch.
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Merchant Center Basics: Set Up a Reliable Product Feed
Set up Google Merchant Center with a verified store, one reliable product source and clear checks for price, stock, shipping and product eligibility.
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TikTok Ads Basics: Build and Check Your First Campaign
Build a TikTok campaign around one outcome. Check account access, events, audience, budget, creative and the landing page before evaluating results.
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Meta Ads Basics: Match the Goal, Creative and Outcome
Set up a focused Meta advertising test. Match the objective to a business goal, check budget and placements, then review creative and actual outcomes.
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Google Shopping Ad Management in 2026: Fix the Feed Before You Scale
Review product feeds, Merchant Center, conversion tracking, and margin before scaling Google Shopping. A practical guide to the decisions behind ad spend.
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Shopify SEO Launch Checklist: What To Fix Before The Store Goes Live
Check collection pages, product data, canonicals, structured data, speed, and measurement before a Shopify launch. Keep the store, feed, and pages aligned.
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Technical SEO: Ten Fixes That Actually Move Rankings
Prioritize technical SEO fixes across redirects, indexation, canonicals, speed, sitemaps, and internal links. Remove obstacles before expanding the work.
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Local SEO In 2026: The Operator’s Manual
Build a local SEO routine around accurate profiles, reviews, citations, service pages, and measurement. Decide what to fix, who owns it, and what to check.
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Shopify SEO Problems: The Real Fixes Behind The Audit
Diagnose Shopify SEO problems in variants, collections, product copy, app scripts, and feeds. Choose a repair sequence that connects search access to sales.
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Shopify + Google Merchant Center: The Integration Checklist Most Stores Skip
Check Shopify and Merchant Center beyond the connection status. Align product IDs, variants, price, availability, shipping, policies, and conversion data.
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