What AI discovery changes about your editorial plan
AI discovery changes what an editorial calendar must account for. Plan evidence, maintenance and measurement without confusing visibility with business results.
SEO, Ecommerce and Business Intelligence Articles
Source-backed thinking on building, reaching customers and measuring the work.
45 articles
What can you afford to spend on an order?
Calculate an order’s media spending limit after discounts, returns, delivery and fees. Includes a worked example, Excel calculator and fillable checklist.
How to organise your website’s blog
Organise useful articles around your services, answer customer questions and connect related pages. Includes a workbook, diagrams and launch checklist.
WordPress security—and why we moved ZINC to Astro
Astro does not use PHP. Kirk explains what WordPress owners should check now, why ZINC moved, and what a sensible website migration should include.
Google Core Update Review: Find What Changed
Review a Google core update with consistent Search Console comparisons. Separate ranking changes from tracking issues and leave a clear page action list.
Holiday Ecommerce Preparation: Test Before Launch
Prepare a holiday ecommerce launch with a product, feed, discount and checkout checklist. Confirm stock, delivery promises and tracking before campaigns begin.
A Seasonal Ecommerce Campaign Plan That Fits
Build a seasonal ecommerce plan from demand, stock and delivery dates. Align landing pages, campaign links and review rules before the promotion goes live.
Build a Research Consensus Report You Can Use
Turn research into a decision brief. Check source independence, separate agreement from contradiction and unknowns, and keep each claim tied to evidence.
AI Research Workflow: Find, Check, Decide
Use AI for research with a repeatable workflow: select tools by capability, collect primary evidence, verify citations and turn findings into a usable decision.
AI Competitor Research: Prompts That Require Proof
Compare competitors with public evidence and copyable AI prompts. Build an offer matrix, challenge assumptions and keep private revenue and ad spend unknown.
GA4 Ecommerce Event Validation: Trace the Order
Validate GA4 ecommerce events from product view to purchase. Check item data, transaction IDs, value, consent and reporting against a controlled order.
Search Console Canonical Debugging: Follow the Evidence
Debug canonical and indexing problems in Search Console. Compare indexed and live evidence, redirects, canonicals, internal links and sitemap URLs.
Merchant Center Feed Diagnostics: Fix the Product Record
A practical Merchant Center diagnostic workflow for product issues, price mismatches, availability and variant data, with a repeatable verification record.
Content Briefs: Search Intent, Evidence and Internal Links
Build a useful content brief around a reader decision, verified evidence and contextual internal links. Include practical editorial and post-publication checks.
GA4 UTM Naming Conventions: Build a Clean Campaign Record
Create consistent GA4 UTM names, test campaign links and review acquisition data. A practical workflow for source, medium, campaign and creative records.
Search Console Query and Page Review: A Working Routine
Review Search Console queries and pages with consistent filters. Turn clicks, impressions and observed search intent into a focused editorial action list.
Shopify Product Page SEO: A Practical Editing Checklist
Improve a Shopify product page with accurate product copy, search metadata, image alt text and useful links. Verify the published page before judging results.
Google Shopping Variant Feed Checklist: Test Each Option
Check Shopping product variants across IDs, grouping, options and landing pages. Trace each submitted item to its selected price, image and availability.
Internal Link Audit: Find the Pages Your Site Hides
Audit internal links around important pages, crawlable destinations and reader tasks. Find broken paths and missing connections without adding link clutter.
Content Refresh Review: Update the Answer, Not the Date
Review existing articles for outdated claims, missing answers and broken links. Choose keep, revise or consolidate from evidence, with honest update dates.
Service Page Content Checklist: Make the Offer Clear
Review a service page for scope, process, evidence, practical questions and the inquiry path. Build a clear answer without unsupported promises or filler.
Paid Media Landing Page Checklist: Test the Whole Path
Check the path from an ad to its landing page and inquiry or purchase. Verify the offer, mobile experience, form behavior and measurement before launch.
Merchant Center Basics: Set Up a Reliable Product Feed
Set up Google Merchant Center with a verified store, one reliable product source and clear checks for price, stock, shipping and product eligibility.
TikTok Ads Basics: Build and Check Your First Campaign
Build a TikTok campaign around one outcome. Check account access, events, audience, budget, creative and the landing page before evaluating results.
Meta Ads Basics: Match the Goal, Creative and Outcome
Set up a focused Meta advertising test. Match the objective to a business goal, check budget and placements, then review creative and actual outcomes.
AI Search Content Strategy: Build Answers With Evidence
Build a practical AI search content strategy: answer real questions, verify facts, check indexing and record citations without confusing samples with coverage.
Business Intelligence Basics: From Records to Decisions
Understand what business intelligence does: connect source records, define metrics, build useful reports and turn a business question into a verified action.
AI Search Visibility: A Practical Guide for Business Owners
Learn how AI search results find, interpret, and cite business information, and which content, technical, and measurement foundations deserve attention.
Google Shopping Management: Fix the Feed Before Scaling
Review product feeds, Merchant Center, conversion tracking, and margin before scaling Google Shopping. A practical guide to the decisions behind ad spend.
Shopify SEO Launch Checklist
Check collection pages, product data, canonicals, structured data, speed, and measurement before a Shopify launch. Keep the store, feed, and pages aligned.
The Four Pillars of SEO: A Practical Review
Connect technical SEO, content, authority, and user experience into a practical operating plan. Find the weakest pillar and decide which repair comes first.
Technical SEO: Ten Checks Before You Expand the Site
Prioritize technical SEO fixes across redirects, indexation, canonicals, speed, sitemaps, and internal links. Remove obstacles before expanding the work.
Local SEO: Build an Accurate, Useful Local Presence
Build a local SEO routine around accurate profiles, reviews, citations, service pages, and measurement. Decide what to fix, who owns it, and what to check.
A Content Marketing Plan Connected to Sales
Build a content plan around buyer questions, service priorities, distribution, and measurement. Give each article a business job beyond its publish date.
When a Web Design Trend Is Worth Using
Judge web design trends by clarity, speed, accessibility, trust, and conversion. Decide which ideas improve the site and which add maintenance without value.
Shopify SEO Problems: Diagnose Before You Change
Diagnose Shopify SEO problems in variants, collections, product copy, app scripts, and feeds. Choose a repair sequence that connects search access to sales.
Which Digital Marketing Channels Should You Use?
Choose marketing channels by buyer fit, economics, operating capacity, and measurement. Build a smaller plan with clear reasons to fund, cap, or skip work.
Google Search Updates, 2023–2026: What the Record Shows
Review selected documented Google Search updates from 2023 through 2026, and separate the historical record from claims about what caused a site's rankings.
Connect Shopify and Merchant Center Without Product Mismatches
Check Shopify and Merchant Center beyond the connection status. Align product IDs, variants, price, availability, shipping, policies, and conversion data.
Review a Marketing Budget When Cash Is Tight
Review marketing costs, contribution, commitments and cash timing. Use a decision sheet to choose what to retain, repair or pause when budgets tighten.
How to Investigate a Google Search Update
Respond to Google algorithm updates with a clean baseline, rollout context, and page-level evidence. Diagnose changes before rewriting or redirecting pages.
Google Search Console: A Practical Review for Business Owners
Use Google Search Console to connect queries, landing pages, indexation, and structured data to decisions. Turn search reporting into an actionable routine.
How Long Does SEO Take? Track the Work and the Evidence
Understand the dependencies behind SEO timelines, from crawling and indexing to authority and measurement. Set expectations around evidence and the work ahead.
SEO in 2026: What Deserves Your Attention
Separate practical SEO priorities from hype in 2026. Review AI search, core updates, technical drift, content quality, and measurement before changing course.
Duplicate Content: Choose the Right Canonical or Redirect
Choose the right response to duplicate URLs: canonicalize equivalent pages, redirect replacements and preserve distinct products. Includes practical checks.
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